hattrick-crop-980px.gif

Some brands I've done work for:

MTV / Viacom
Google
Food Network
Heineken
Brooks Brothers
State Bicycle Co.
The Future Project

Short Story:

My name is Eric Friedensohn.

I empower companies and individuals by creating images and experiences that bring people together. 

I specialize in hand lettering for product design and custom installations.

Long Story:

A couple years back, on a scorching hot August morning in 2014, I lost everything I owned to a devastating building fire. Returning to the site, I found a single sketch left behind, a lettering piece with the word "Optimist". This led to starting the Optimist Project. What started with a simple letterpress thank you card quickly turned into a charity-focused campaign and a new path in my work.

After rebuilding my life, I made it my goal to collaborate with organizations that are doing good in the world. 

I've been lucky enough to have some amazing teachers and mentors, including the ambigram wizard John Langdon. To pay it forward, I share my knowledge & process through a weekly blog, as well as in-person workshops.

Have a project you need help with? Want to say hi or ask a question?