Draw people together.
Hey! I'm Eric Friednesohn (AKA Efdot) - an artist / designer based in NYC and Buenos Aires.
I've created lettering and illustrations for companies like WeWork, Google and the Food Network. My work takes on many different forms, from hand-painted murals to product design, but the ethos remains the same: Taking complex ideas / emotions and distilling them down into simple, digestible images.
It started with a side project:
Shortly after finishing design school, I lost my apartment and everything I owned to a devastating fire. This led me start the Optimist Project and begin focusing on creating art that brings people together.
Have a project you need help with or just want to say hi / ask a question? I'd love to hear from you
WeWork, Google, MTV, Mozilla, Heineken, Food Network, Hudson Woods, State Bicycle Co, The Future Project, High Fructose Magazine, Baron Fig