humanizing the workplace

 

Client: WeWork

WeWork is a shared workspace, community, and services for a global network of creators. The common spaces inside WeWork have a distinct aesthetic and vibe that will inspire your team, as well as the guests you bring into the buildings.

Prompt: When a WeWork membr enters a new space, the interior design and the art work seamlessly to feel like it was made as a gift just for them. Locally inspired art becomes an opportunity to collaborate and connect over a shared feeling. This elevates the workplace experience far beyond your typical corporate office environment.

Over the course of 3 years, Efdot Studio worked with WeWork to create dozens of unique spaces across North and South America. The span of work we created ranges across large scale murals, art installations, neon signs, custom rugs, canvases, curated framed art and local artist collaborations.

The main goal for these interior Art installations was to make each space feel unpretentious, inclusive and locally relevant to each country, city and neighborhood.

Results: WeWork has sold over 100,000 memberships in the North and South America markets since 2015. The art in WeWork spaces across has gained international recognition and have become the physical DNA of a successful brand. The art has been photographed and shared on social media by thousands of local visitors and members, promoting a culture and of optimism and creativity.


MEX_Monterrey_mural_Blobs_Escher_mokcup.jpg