Running a mission-driven organization is extremely difficult.
You're sticking your neck out there, doing something different. People are noticing, but they are not remembering or buying.
Powerful, visual stories are the best way to be remembered in today's noisy world.
Custom illustrative lettering helps your brand stand out from the rest. If you'd like your audience to take pride in sharing your mission, let's get in touch.
I'm Eric Friedensohn, a Designer & Lettering Artist from New York. I was born to create art that helps others accomplish their goals.
Connect your audience to your mission
Actions speak louder than words, but what if you could teach words to act? That's my specialty. Using careful stylistic choices and subtle iconography, I create impactful images with meaning and purpose to fit your audience demographic.
Turn your customers into ambassadors
When it comes to making an impression, you need both quality and quantity. People won't remember what you said – they will remember how it made them feel. Are you making your audience feel unique? Safe? Empowered?
Hand Lettering cuts through the noise
People don't resonate with things, they resonate with other people. Custom hand-drawn lettering reminds your audience that there is a person on the other side of the brand. With a beautiful and eye-catching lettering piece, your message will stand out in a sea of noisey and faceless competitors.
People support brands they believe in
Imagine being a new employee and receiving a brand new t-shirt on your first day of work, with the company manifesto printed across the chest in an edgy and relevant design. You'd wear that thing like a badge of honor!
What's more memorable and exciting – a blank office filled with cubicles, or a funky space filled with meaningful art? Your brand needs to be bold inside and out, in order to be remembered and shared. Don't make the mistake of having cookie-cutter marketing.
Paint the town red
After I turn your mission from zero to hero, you can share it anywhere and everywhere to get people excited: It can live on your website, social media profiles, printed posters, t-shirts, office murals, you name it!
Hire me to bridge the gap between your mission and your audience.
- Consultation to distill your company's mission
- Custom lettering piece just for your brand
- Additional services - murals, illustration, print production, social media campaigns
How it works
Here's what a few people have said about working with me:
"Working with Eric was fantastic. I shared what I wanted for the result and trusted his craft and process to deliver. When he walked me through the process and design my face hurt from smiling. The result of his skill was beautiful."