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humanizing the workplace

 

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Port Orleans Brewery

 

Client: Port Orleans Brewery

Project: Beer Garden Transformed

Prompt: In the city of New Orleans, Louisiana, there’s a culture of craft beer and backyard crawfish boils. In April of 2017, Port Orleans Brewery hired Efdot and his collaborators (Adam Vicarel, Ashlee Arsineax Jones, Phoebe and Roxy of Pandr Design Co.) to transform their beer garden from a gravel pit with picnic tables into a vibrant space for connection and conversation.

Result: A mural with a simple sentiment, “CHEERS” was the perfect accent to an already delicious experience. Each artist illustrated a unique letterforms, keeping the color palette consistent. The result is an uplifting and light-hearted space that draws people in right off the street. Since the mural was installed, the brewery has seen a 150% increase in event attendance and customer retention. (edited)

About:


What better way to celebrate New Orleans, Louisiana than to over-eat, over-drink, and paint an over-sized wall? Tasked with the challenge of livening up this 42' x 11' space, our team focused on creating a bold, simple design that was immediately eye catching from the street. A fairly new brewery in the area, Port Orleans Brewing is now photographic-destination point and therefore a location to remember. Cheers! — Collaborators: Pandr Design (Phoebe Cornog and Roxy Prima), Eric Friedenson, and Ashlee Arceneaux Jones Video: Andres Ballesteros

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Brooklyn Love

 
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