Client: Port Orleans Brewery
Project: Beer Garden Transformed
Prompt: In the city of New Orleans, Louisiana, there’s a culture of craft beer and backyard crawfish boils. In April of 2017, Port Orleans Brewery hired Efdot and his collaborators (Adam Vicarel, Ashlee Arsineax Jones, Phoebe and Roxy of Pandr Design Co.) to transform their beer garden from a gravel pit with picnic tables into a vibrant space for connection and conversation.
Result: A mural with a simple sentiment, “CHEERS” was the perfect accent to an already delicious experience. Each artist illustrated a unique letterforms, keeping the color palette consistent. The result is an uplifting and light-hearted space that draws people in right off the street. Since the mural was installed, the brewery has seen a 150% increase in event attendance and customer retention. (edited)