Goals for this Design:
- Make something clever, cool and eye-catching, that entrepreneurs will be proud to wear
- Capture some of the essence/meaning of the given phrase, so the graphic feels compatible with the SPI brand
Each image in the provided inspiration has the following in common:
Smooth thicks & thins, boldness, tightness and "knockout coloring"
To deliver the best possible solution, it's necessary to explore a range of compositions and styles.
Refinement & Detailing
To make the design really pop, I started experimenting with outlines and drop shadows.
Concept 1: Cool & Casual
Concept 2: Warm & Friendly
Concept 3: Unique & Impactful
After choosing the best direction, I vectored the design, fixing any spacing issues and improving legibility
Adding the inline, outline and drop shadow make this design pop off the shirts.
I hope the SPI community will be proud to wear these new t-shirts and continue serving their audiences!