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Efdot Studio

Serve first

Lettering for Smart Passive Income

 

Goals for this Design:

- Make something clever, cool and eye-catching, that entrepreneurs will be proud to wear
- Capture some of the essence/meaning of the given phrase, so the graphic feels compatible with the SPI brand

 

Visual Inspiration:

Each image in the provided inspiration has the following in common:
Smooth thicks & thins, boldness, tightness and "knockout coloring"

 

 


Sketch Exploration

To deliver the best possible solution, it's necessary to explore a range of compositions and styles.

 

 

 

Refinement & Detailing

To make the design really pop, I started experimenting with outlines and drop shadows.

Concept 1: Cool & Casual

Concept 2: Warm & Friendly

Serve-first-sketches-op3.2.jpg

Concept 3: Unique & Impactful

 

 

Vectorization

After choosing the best direction, I vectored the design, fixing any spacing issues and improving legibility

Final artwork

Adding the inline, outline and drop shadow make this design pop off the shirts.

Serve-first-texture.jpg

I hope the SPI community will be proud to wear these new t-shirts and continue serving their audiences!