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Efdot Studio

Videofruit

 

Videofruit

Custom lettering for "Underrated" video series.

Project Goals: 

Give the current landing page a more unique and branded experience.
Create something unique and that draws people into it.
Send a t-shirt to reward the people who have shared their story on your blog. 

Stylistic Direction:

Eclectic style, bold, perhaps slightly 'bubbly'. 
Unlike the font used for "Learn Out Loud" logo (which is way too rigid)
Show evidence of the hand drawn human element, learn from mistakes.

 

Refining process:

 

 
 

Updated Design:

Fixed 'R" flourishing & given each letter overall bolder feel.

Double Drop Cap and flourish

Double Drop Cap and flourish