Draw people together.

Hey! I'm Eric Friedensohn (AKA Efdot) - an artist / designer based in NYC and Buenos Aires.

I've created lettering and illustrations for companies like WeWork, Google and the Food Network. My work takes on many different forms, from hand-painted murals to product design, but the ethos remains the same: Taking complex ideas / emotions and distilling them down into simple, digestible images.

It started with a side project:

Shortly after finishing design school, I lost my apartment and everything I owned to a devastating fire. This led me start the Optimist Project and begin focusing on creating art that brings people together to have a more lasting impact.

These days I share my process & experience through my blog, as well as in-person workshops.

Have a project you need help with or just want to say hi / ask a question? I'd love to hear from you

Select Clients:

WeWork, Google, MTV, Mozilla, Heineken, Food Network, Hudson Woods, State Bicycle Co, The Future Project, High Fructose Magazine, Baron Fig

Current Mood:

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